Is it true that in the world of independent music that marketing is considered a sell-out? Well, whether that is a stereotype or completely true, it does not matter because it is not a sell-out, at all! If you are an Indie musician who wants to taking an anti-corporate stance or huge labels in general leave a bad taste in your mouth you can still market in the music industry with out being left with the feeling of selling out. There are other music contacts to be made and other ways of getting your music heard with out going corporate.

The fact is, there are ways to build your fan base and amplify people’s interest your independent music – without selling out. If you are an independent music maker, here are a few ways you can do some marketing without selling out to the music industry.

First, you need to put aside your anti-marketing frame of mind and think about what is best for your career in the music industry. Finding ways to reveal your ideas and creations through your sound to more people, which in turn is essentially marketing shows that you believe in what you are creating.

Doesn’t the music you develop deserve to be heard around the world? Of course you think that way unless you only want to play for yourself. Marketing does not have to be a negative word. There are ways to market and advertise your music without “selling out” as independent music artist.

Think of your fans, they are your best promoters and marketers! Marketing isn’t all about dealing with media and big corporations. If you’re not comfortable with dealing with those people, forget about them and focus on your fan base. Have you considered provided them with ways to “spread the word.” They may already be doing just this for you. Fans probably already market for you and they will be your most passionate music contacts and promoters.

So now, you just must increase your fan base’s size and your marketing will increase. See, this is done without the use of those outlets you may despise. What is better than that? What do your fans love about your music? Once you know this, it becomes even easier to find more prospective fans that would also be interested in your music and your message.

Independent music marketing does not have to be corporate nor selling out, now does it? You are sharing what you love with those who love what you do. Use this concept to your advantage. The music industry is all about money and there is money to be made. Take a little piece of the pie without feeling like you are turning your back on your beliefs.

Music Theory Made Easy Videos, Show You How To Internalize, Know, And Do, Music Theory In Your Head Free Videos Reveal The 4 Secrets, To Knowing All Music Theory! In Video1 Pt1: After Viewing This Free Video, You’ll Know All The Sharp Major Scales.
Music Theory Made Easy

What would you normally do if you where a producer of an advertisement and wanted to place music on your production?

If you were to answer this question in mid 90’s you would certainly think: “for great music that could boost my projects’ effectiveness, i need to hire an experienced composer to score the perfect soundtrack for my commercial”.

It was the time when the value chain in music industry in terms of TV and production music had the same beginning: Someone phones to a composer and orders a soundtrack.

A major evolution that internet and e-commerce has brought in this industry (B2B music) is the presence the Online Production Music Libraries.

Online Production Music Libraries provide producers with a simple service:

They have gathered all material that could be used in productions, have taken care of all the legal stuff that is involved in music placement in productions (Sync Licensing) and offer Real Time Online Music Licensing mechanism.

There are now many music libraries in the market but only a few play a significant role in the industry.

A new significant player in the European market,www.themusicase.com , is a place where individual composers across the globe can upload their production tracks for free , making their compositions available for licensing.

The change on the value chain is clear. Composers can now place their tracks in Music Libraries having the opportunity to place their music in productions on other countries.

The market has started accepting Music Libraries as major suppliers of music.

Key benefits such as:

-Time

-Cost

-Wide range of music styles

-Customized solutions

-Music Quality

,www.themusicase.com is an example of a high quality online music licensing mechanism, providing with music some of the biggest advertising and production companies in Europe and Usa.

Worcestershire, U.K. /Music Industry Newswire/ — Our friends at Camel Audio Limited announced today another great free sound bundle for registered users, bringing yet another massive infusion of sound patches and creation capabilities to their flagship Camel Alchemy virtual instrument.

According to the company e-mail, “Alchemy Factory Presets & Samples Bonus 3 offers over a gigabyte of new samples as a free update for all registered users. Acoustic instruments are a major feature of this latest collection, including a grand piano, baroque lute, cimbalom, autoharp, and hammered dulcimer, plus delicate meditation bowls and crystal glasses. There are also loads of dramatic one-shot hits, sweeps, and crashes, war drums, tabla loops, and bowed cymbal effects.”

Camel also mentioned that all Alchemy preset and demo tracks are now on SoundCloud. The sound libraries are organised in to sets, and the files may be downloaded for off-line listening. We’ll upload new demo tracks to SoundCloud as they become available.

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Copyright © 2010 Music Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@musicindustrynewswire.com
Part of the NEOTROPE®.News Network.

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Ontario, Canada /Music Industry Newswire/ — ASK Video Interactive Media, a leading creator of software tutorials on DVD, announces The Studio Edge: Pro Audio Recording Series Tutorial on DVD. The first installment, entitled Studio Concepts, Gear & the Physics of Sound by Jim Pavett, is designed to give home recording enthusiasts a solid grounding in audio engineering and sound recording.

“More and more people are recording at home instead of going to professional studios,” says Steve Kostrey, President of ASK Video. “The technology involved has become so accessible that almost anyone can start up their own studio. However, it’s not enough to simply have the required equipment. You need to know what it does and how to use it. Jim does an excellent job of building a solid base of understanding and technique to help you get the most from your gear and your studio.”

In this first installment of The Studio Edge, users will learn the fundamentals of sound engineering that are crucial to success in the studio. Understanding the physics of sound and how to properly use things like compression make all the difference in the quality of recordings. The tutorial’s author, Jim Pavett, provides a detailed overview on every aspect of the recording process, with hands on projects covering how to set up monitors, how to handle phase issues, and how to properly place microphones. Although there is some theory involved, everything is explained clearly, complete with hundreds of helpful visuals.

The DVD uses ASK Videos proven user interface to present more than 3 hours of instruction divided into 92 high-quality video chapters. The chapters range from physics of sound topics such as Sound Waves, Ohm’s Law, Frequency, and Phase, to studio concepts like Headroom, Compression, EQ, and Delay/Reverb as well as covering specifics related to studio gear such as Microphone Placement, Patch Bays, MIDI, Computers, and more.

Throughout the tutorial, Jim also gives opportunities for the user to get involved. Whether it’s figuring out which frequency your hearing tops out at, or moving around the room to figure out the best placement for the monitors, there are tons of practical lessons to try out.

Pricing and Availability:
The Studio Edge: Pro Audio Recording Series, Studio Concepts, Gear & the Physics of Sound will be available for $69.99 USD. Pre-order for $55.99 for a limited time. For more information and video demo, visit www.askvideo.com.

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Copyright © 2010 Music Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@musicindustrynewswire.com
Part of the NEOTROPE®.News Network.

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Berlin, Germany /Music Industry Newswire/ — Native Instruments today announced KOMPLETE 7, a significantly expanded version of its studio-standard software bundle. The next generation of KOMPLETE now combines 24 instruments and effects ­ including five entirely new products ­ with over 10,000 sounds and 90 GB of samples, resulting in a comprehensive suite with unparalleled versatility for music production and performance.

KOMPLETE 7 includes the latest versions of Native Instruments’ acclaimed full-featured instruments and effects, ranging from ABSYNTH 5, BATTERY 3.1, FM8, GUITAR RIG 4.1, KONTAKT 4.1 and MASSIVE to the upcoming REAKTOR 5.5. As the next generation of the legendary modular synthesis studio, the new REAKTOR version adds powerful modal and additive synthesis, a revised user interface, the unique “Lazerbass” synthesizer and many enhancements for both instrument builders and musicians.

KOMPLETE 7 also integrates a wealth of instruments and effects based on the player versions of KONTAKT, KORE, REAKTOR and GUITAR RIG. Products added to the bundle include the acclaimed ABBEY ROAD 60s DRUMS vintage drum library, the radical performance effect THE FINGER by Tim Exile, the sampled electric bass SCARBEE MM-BASS and all four electric pianos from the SCARBEE VINTAGE KEYS series by sampling mastermind Thomas Scarbee, all four acoustic pianos of the CLASSIC PIANO COLLECTION, the cinematic ACOUSTIC REFRACTIONS instrument and the distinctive REAKTOR SPARK synthesizer.

KOMPLETE 7 also incorporates five completely new products that further expand the creative potential of the bundle: The powerful studio reverb REFLEKTOR with its advanced zero-latency convolution engine; the highly expressive REAKTOR PRISM modal synthesizer designed by NI founder Stephan Schmitt; the performance effects suite TRAKTORS 12, derived from Native Instruments’ leading DJ software; the new VINTAGE ORGANS instrument with its comprehensive arsenal of painstakingly sampled electromagnetic organs; and the new RAMMFIRE amp emulation that was developed in close collaboration with one of Rammstein’s guitarists, Richard Z. Kruspe.

Every copy of KOMPLETE 7 also includes an NI Online Shop voucher worth $60 / 50 EUR, valid towards any product from the KOMPLETE Instruments and Effects range that is not included in the bundle.

KOMPLETE 7 will be available in September 2010 for a suggested retail price of $559 / 499 EUR. An update for owners of KOMPLETE 2/3/4/5/6 will be available for $229 / 199 EUR.

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Copyright © 2010 Music Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@musicindustrynewswire.com
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Advanced strategies, tactics and tips for selling your music on the internet, from major label recording artist John Oszajca.
Music Marketing Manifesto

PORTLAND, Ore. /Music Industry Newswire/ — Audinate announced today that its innovative Dante Virtual Soundcard is now available to purchase on-line. Dante Virtual Soundcard acts like a physical sound card or audio interface, including the ability to play and record audio using any Windows audio application with standard ASIO multichannel audio support, or any Core Audio Mac application. This includes popular applications such as Cubase, Nuendo and Logic, and additionally for Mac, more general audio applications such as iTunes.

The Dante Virtual Soundcard may be purchased as a seven day, 30 day, or permanent license which can be downloaded directly from Audinate’s website. The Dante Virtual Soundcard is a software solution which turns a PC or Mac into a Dante enabled device which uses the Ethernet port on the computer to communicate with a network of other Dante enabled devices. No special hardware is required; you simply install Dante Virtual Soundcard on a conventional PC or laptop. As long as you have another hardware Dante device in your network to act as clock master, the Dante Virtual Soundcard can enable the PC or Mac to be a source or a destination on the network,

The Dante Virtual Sounds offers the flexibility, ease-of-use and ability to record and playback up to 64×64 channels from a standard computer without the need for an expensive hardware soundcard. Dante Virtual Soundcard can be used for recording live events, house of worship discourses, conference room meetings, corporate events, courtroom minutes, government proceedings and more.

“When we first launched the Dante Virtual Soundcard, customers were amazed that they could provide the same level of quality of a hardware sound card, but all in software,” stated John McMahon, Worldwide VP Sales and Support at Audinate. “Since the Dante Virtual Soundcard is connected by IP over Ethernet, customers have the flexibility associated with networks.’

Dante Virtual Soundcard is available for purchase as a permanent license or for or use as a rental licenses for tours using a weekly or monthly rental. To purchase a license, simply login at the Audinate website, click on Products > Dante Virtual Soundcard > Buy On-line and follow the easy steps. For user’s convenience, a three tiered pricing structure has been set up to. The cost of a seven-day license will be $6.95 USD, a one month license at $14.95 USD and a permanent license at $149.95 USD. Audinate will also offer a one-time “Try It For Free” option that will allow users to try the application for 14 days at no cost.

About Audinate
Audinate revolutionizes the way that AV systems are connected by transporting high-quality media over standard IT networks. Using Audinate’s patented networking solution, digital media networking just got easy. Audinate’s solution has been licensed by customers across the AV industry and can be found in installations and live sound applications globally. Audinate is a Promoter Member of the AVnu Alliance™. Audinate offices are located in US and Australia.

More information: www.audinate.com/ .

Editor’s Note: I currently use the DVS on a Mac Pro 8-core, running Logic, connected to my Yamaha 02R96v2. I will be posting a review of the product along with the Dante soundcard for Yamaha mixers, here on Music Industry Newswire, very soon. The DVS does work with Snow Leopard OSX and Logic 9. — Christopher Simmons.

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Copyright © 2010 Music Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@musicindustrynewswire.com
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The music scene is alive and well – thriving even – in the UK. While there are thousands of artists dreaming of their big break, the music industry offers far more to the job hunter than the life of a performer. All those bands and singers and musicians need a support framework, after all. If you’re a music lover looking for music related jobs in UK companies, there’s no lack of positions open to you. Here are just ten music related jobs in UK production, broadcasting and media that are in demand.

Music Publicist

Someone has to get the word out about new music. A music publicist works with the media to be sure that artists are getting publicity to boost sales of their music and their value to a recording label.

Label Manager

A label manager works for a recording company and facilitates the releases of new music by artists recording for a particular label. In this music related job in UK recording, you’ll be working as a liaison between the various departments of the recording company to make sure that all the details are covered for a smooth release of CDs and digital singles.

Management Assistant

No matter what the industry, there’s always a need for management assistants to deal with daily administrative duties from filing invoices to setting up interviews and hotel rooms for touring artists to updating the company website. It may not sound like the most exciting music related job in UK industry, but it’s a great entry level job that will get your foot in the door. In many companies, management assistants easily move into other positions because of their experience in the music business.

Digital Research Analyst

Music companies have always employed market analysts to follow the latest trends in music and help position the company’s artists and assets to best ride the wave to success. The digital revolution rings in new changes nearly every day, and the market analyst position is giving way to a digital analyst who keeps a finger on the pulse of the market, analyzes new technology and emerging trends and forecasts the implications for the company’s products. The position requires experience and skill both in the music industry and in management.

Online Editorial Manager

In today’s digital age, an Internet presence is a total necessity for any music company. In addition to publicists, managers and PR people, there are music related jobs in UK media companies that focus on web production. From producing copy for artist profiles and stories to creating new media presentations for streaming and downloading, there are jobs for music professionals with web and digital experience.

Junior Events Producer

Live events are the heart of the music industry. From creating a schedule to ensuring that all the guests arrive on time to deciding on the invitation list so that all the right media are including, the events producer plays a key role. Junior events producers work under an events producer helping to manage aspects of the planning and execution of live events.

Intern

Internships at recording studios, radio stations and event venues are an excellent way to get to know the music industry and make valuable contacts. While the pay for an internship may be low, interns often have the chance to work on exciting projects as they learn. And in at least one recent survey, over 90% of companies who use interns say that they often hire on an intern full time when the internship period has ended.

There are many more music related jobs in UK companies, ranging from clerical work to throwing parties. If you’re looking for music related jobs in the UK, you’ll find many specialty web sites specifically for jobs in the entertainment and music business.

Music Industry Newswire – COLUMN: Reading recent posts by music industry analysts Bob Lefsetz and Paul Resnikoff, you might think the entire concert part of the music industry has gone down the tubes. This is not to imply that the contents of the Lefsetz Letter and Digital Music News are not fair, it’s just that the comments from their thousands of readers often tend to emphasize the more eyebrow-raising situations, which is to say the horror stories of unsold seats and canceled dates.

Still, it is fascinating to go to the links provided by Lefsetz and visit the interactive seating charts for Live Nation shows. While some acts and touring events are doing well, there are some surprises involving ticket price reductions (and even some giveaways).

Let me admit right up front that the touring side of the business is not an area of expertise for me. Both of my alter ego creations at Golosio Publishing, the artists known as The G-Man and Jonny Harmonic, are studio-only entities. Two other frequent collaborators, James Sotelo and the Bella Swan Bass Society, also tend to stay in the studio, with only occasional live dates. DJ Insane regularly tours, but he’s in the EU and that’s a whole other conversation.

The only writers at Golosio who are regularly out on the road performing live are Scott Joss and Doug Colosio, the fiddle player and keyboardist for Merle Haggard’s band, The Strangers. In fact, as this is being written, they are on stage or on the way to being on stage.

Yet all the talk about the state of today’s concert business got me intrigued. So, just out of curiosity, I started poking around online to see about purchasing concert tickets for upcoming dates for Merle Haggard.

I checked four shows at three venues: Casino Rama in Toronto (2 nights), The National theater in Richmond, VA, and the MSU Riley Center in Meridian, MS. According to the online sales sites, one show had four seats left; the next had twelve seats left; the next had twenty-three seats left; and the next had six seats left. At one of the shows, the only tickets were for standing room. In other words, these shows were, for all practical purposes, sold out.

Haggard has recently released “I Am What I Am” on Vanguard Records, and reviews have been strong, especially for “I’ve Seen It Go Away,” “Pretty When It’s New,” and the one Doug, Scott and I helped co-write, “Bad Actor.” But despite the songs being compared to some of Merle’s best, and to Buck Owens’ classics (and even to Shakespeare, in the case of “Bad Actor”), country radio is ignoring the tracks.

It seems that radio has pretty much turned away from real country music, instead favoring the studio-heavy layered guitars and synths that you find in pop music. The sound of real musicians playing together on “I Am What I Am” is, for the most part, being kept off the airwaves.

Yet that real sound of real musicians is exactly what you get in concert, and so Merle is doing good business without the promotional punch of radio airplay.

Of course, like Lefsetz points out, if you make good music, target your audience and book the right-sized venues, you will do just fine on the road.

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Copyright © 2010 Music Industry Newswire(TM). A unit of Neotrope® – all rights reserved. For Licensing Information, contact legal@musicindustrynewswire.com
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